INVESTMENT LIFE – CHAPTER 52.

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NOTE : please do read this warning before hand. Not Proof-read.

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For a new creation, propaganda can be the most important thing. In the previous life, when VCD was born, in order to open the market, Meng Lixiang and others spent a full 20 million RMB to make the VCD machine familiar to the world. However, the product that was promoted was copied and sold by other VCD manufacturers in the blink of an eye, The entire VCD empire simply did not have a place to stand for this leader, and tens of millions of investments were all wasted.

This extremely tragic business failure case is not only due to the backwardness of the concept of patent rights, but also a fiasco in marketing. After spending 20 million yuan, it failed to produce an impressive advertisement, and did not cultivate even a group of loyal users. Tens of thousands of finished machines have no way to sell, and they are all backlogged in the warehouse. Even the real VCD boom has not been able to drive the sales of Feiyan. What is the reason?

The fragrant wine is also afraid of the deep alley^[1]. In today’s commercial society, the importance of publicity sometimes even exceeds the quality of products and all the efforts of operators. An excellent advertisement can be far more powerful than a production line. How to fight this outpost, is the key to Feiyan is facing today. In the previous world, there were too many outstanding advertisements, from conception to creativity, from concept to sincerity, wrapping the general public sitting in front of the TV in every aspect, but these were not worth mentioning before the miracle case in the history of Chinese marketing.How to fight this outpost, is the key to Feiyan is facing today. In the previous world, there were too many outstanding advertisements, from conception to creativity, from concept to sincerity, wrapping the general public sitting in front of the TV in every aspect, but these were not worth mentioning before the miracle case in the history of Chinese marketing.

[1]The fragrant wine is also afraid of the deep alley — is derived from the idiom– fragrant wine fears no dark alley meaning- quality goods need no advertising ]

Let a collapsed enterprise rejuvenate, from 500,000 in debt to 1 billion profit in three years. The advertisement of that health care product is almost well known. Everyone knows that its product efficacy may not be worth mentioning, but the buying enthusiasm has never faded. “Use 1 million yuan to achieve an advertising effect of 100 million yuan, and 10 million yuan to achieve an advertising effect of 1 billion yuan”. Such grandiloquence, and indeed only that person can to do it.

Pushing open the door of the Grand Cherokee, Chen Yuanming stepped out of the car. In front of him was a group of low-rise office buildings. Today’s Zhongguancun is still a real “electronic street”. Except for the relatively prosperous nearby electronics market, the surrounding is a barren land. The West District of Zhongguancun has just been allocated, and there is no construction boom. It is almost two worlds from the bustling scene of high-rise buildings in the previous life.

But now Chen Yuanming is not here to reminisce about the past. He had already contacted someone by phone yesterday, but the low-rise building in front of him was a bit difficult to identify, covered with all sorts of billboards. The one he needed to find…

“Boss, it’s over there.” Naturally Zhang Gang who was in special forces had better eyesight, and pointed his hand towards a tiny billboard.

Beijing Xuewen Creative Company.

The font is not considered bold, but unusually smooth, so that people will not forget. Chen Yuanming smiled, this is it.

According to the sign on the billboard, the two men climbed up the narrow stairs to the third floor, and only one piece of bright and clean door panel with new paint was found in a row of door panels that were almost out of paint. The edged wooden door is not closed, and through the crack of the door, you can vaguely see the desk covered by green plants. Without any hesitation, Zhang Gang stepped forward and knocked on the door.

The person inside reacted instantly. With the rapid footsteps, the door panel was pulled open, and a young man with glasses appeared in front of the two men. The man was only slightly stunned after seeing the tall, professional military-looking Zhang Gang, and immediately averted his eyes and focused on Chen Yuanming. Seemingly unaffected by the teenager’s age, he smiled faintly and extended his right hand.

“Mr. Chen Yuanming is it? I am Lin Xuewen.”

Chen Yuanming smiled, the number of those who could not be confused by his age when they first met were less than a handful, If this man is a fake, this person has passed unscathed.

After a few pleasantries, the two were introduced into the room. This office isn’t big, but it has an elegance that matches the high-end office building of later generations. Just sitting in it can make people forget the noisy computer market outside. as if this was originally a mature business district, not a flea market with wholesalers everywhere. Two cups of steaming tea were placed in front of them, which contrasted with the perfectly shaped coffee table. The furniture and sofa were all designed as a set, with excellent taste. Only one TV was placed abruptly on the vertical cabinet in the corner. Kind of ruins the layout.

Details determine success or failure. If you really don’t know anything about him, you should have some confidence now, right? Chen Yuanming withdrew his eyes and looked at the young man sitting in front of him. This man was only about 25 years old, his face was very fair, and although he was wearing a straight suit, he still looked like a college student who had just walked out of the school gate, exuding a strong bookish air all over his body. But he couldn’t find any cowardice or nervousness in him. What was more striking than the bookishness was the self-confidence in his eyes. It seemed that as long as he walked into this office, it would become something that he could easily get his hands on.

“I didn’t expect Mr. Chen to be so young.” Facing Chen Yuanming’s inquiring gaze, Lin Xuewen did not dodge for a moment and said straightforwardly, “Honestly speaking, this is still the first order I have received after advertising, and having the courage to try the explicitly priced million yuan planning fee, I think you also have full confidence in the product called VCD machine.”

Chen Yuanming smiled, “The VCD player is an epoch-making new product, Mr. Lin, your million-dollar gimmick is the real boldness.”

That’s right, although this person’s reputation in the industry in later generations is booming, but today he is still a little-known person, and he was able to find him so quickly thanks to an advertisement in the newspaper, “Xuewen sells creativity, the reserve price is 1 million”, enough to sensationalize the country’s ambitious price, is a person to produce a few questions. But this person will dare to be open and honest, but also out of the style.

As the godfather of marketing in later generations, Lin Xuewen has made indelible contributions to China’s marketing and planning industry. Including the planning of the world’s famous wedding culture city, the comeback of the Giant Group, and the 280 billion financing cases of the Olympic Dream Park, creating one after another business miracle, like playing with clay, he can create a world-shattering masterpiece at will. Hidden under his scholarly appearance is a kind of big mind and boldness that is unpredictable for the world. If he really wants to choose a chance to start from scratch, this person is indeed the best candidate Chen Yuanming can find so far.

Lin Xuewen didn’t seem to be bruised by Chen Yuanming’s aggressive tactics, he just smiled and leaned back in the chair, “It’s not interesting to ‘compliment’ each other like this, no, since Mr. Chen is here, he still wants to believe that my value is millions. Whether I’m rhetoric, or whether I have real talent and real knowledge, you won’t know if you try it out? Can you let me see the VCD player that you talked about on the phone yesterday?”

There are quite a few business negotiations that Chen Yuanming has experienced in past and future lives, but not many can cut into the theme so neatly. Smiling, he nodded to Zhang Gang beside him and plugged the VCD sampler into the Kanga TV in his office.

This time, Lin Xuewen also stood up, walked over to the VCD player he had just installed and looked carefully, “It looks like a VCR.” He pressed the buttons one by one with his fingers, and plugged in the microphone to try out the sound, and when Zhang just took out a VCD disc, his eyes lit up, “The same as a CD disc? How about the cost?”

“It is much cheaper than video tapes, and the patent rights of the products are in our hands.” Chen Yuanming replied.

“Hmm.” Seemingly satisfied with this kind of straightforward answer, Lin Xuewen let out an umph and let Zhang Gang load the discs.

The first one was still a short film shot by Meng Lisheng himself, but Lin Xuewen didn’t say anything, just watched it with his chin up for a long time, and tried the fast forward, pause, and rewind buttons on the remote control. The second one is a karaoke disc. This time, he picked up the microphone and sang a song with great interest, and also experimented with dual-channel conversion. After playing back and forth for nearly half an hour, Lin Xuewen finally put the microphone on the table and sat back in front of Chen Yuanming.

“Well?” Chen Yuanming put down the teacup in his hand, his expression and voice were serious, “The encoding method of both the VCD player and the disc are in our hands, and they are currently the only one in the world.”

“What about the patent rights?”

“Entrusted the U.S. Wilson Sonsini Goodrich & Rosati PC to apply for a patent, the disc compression method has been applied for industrial property rights in 20 countries, the VCD player has just been developed and is also in the application process.”

“Not a small heart.” Lin Xuewen smiled, “But there is one thing I must ask clearly, what exactly is your idea for VCD discs?”

If there are any hurdles that cannot be overcome in the marketing of VCD machines, the supply channel of VCD discs is the biggest obstacle. Just like the rise of VCD machines in the previous world, which originated from the prosperity of the piracy industry, without suitable playback materials, the machine was just a decoration. But since he had applied for the patent of VCD disc, Chen Yuanming was not prepared to give up this position, which not only involved the healthy development of VCD industry, but also was the beginning of the rebirth of the whole Chinese copyright market. In the previous life, it was not only a corner of the CD market that was swept away by the raging pirated disc frenzy.

“We don’t intend to intervene in VCD disc distribution, nor do we want to profit from the copyright of VCD discs.”

The two sentences are like nails on the board, and they are neatly drawn out.

Lin Xuewen raised his eyebrows, “Don’t you want to consider some shortcuts? If you really choose this path, your VCD player won’t be on the market so soon.”

“I’m not afraid of being slow, I’m afraid of being unstable.”

One sentence is tougher than the other, one sentence contains more vigor than the other. After looking at Chen Yuanming up and down again, Lin Xuewen smiled, “Want to be a national industry? Ambition is not small. But now this set is a bit unpopular. If you want to take a detour, can you decide for this company?”

“Of course, I have direct veto power in marketing and enterprise planning.”

Under Chen Yuanming’s eyes, Zhang Gang opened the file packet in his hand and took out a stack of information from it, both in English and Chinese, and put it in front of Lin Xuewen in different categories.

This time Lin Xuewen looked more slowly, almost used an hour to finish confirming everything, straightened up and exhaled, he showed a bitter smile, “I thought doing the first Chinese creative has been quite remarkable, you actually dare to spend tens of millions to engage in national industries. The wave after the Yangtze River pushes the front wave ah ……”

Chen Yuanming didn’t answer, just looked back at the other side quietly. In his memory, this person was supposed to be an extremely contradictory existence, with a grand blueprint on the one hand, and low-end marketing templates such as right-brain memory devices and nutritional health products on the other. It should be known that the development of this health care product market is not beneficial to China itself, but has caused extremely adverse effects from other aspects, allowing those three-no products that are no different from counterfeit drugs to run rampant in the market, relying on false advertisements to get rich.

However, now that I’ve seen the real person, many of the questions entwined in my mind slowly have answers. Why did he choose the health care industry over others at the beginning of his fame? The reason is simple, nothing can show his genius marketing thinking better than the health care market, and in a short period of time to obtain huge profits.

The man had enough talent and pride, as well as countless whims to single-handedly plan cases that today seem ridiculously unhelpful, not because he was targeting these low-end products, but because they would quickly put him within the public eye as a winner people could trust. These low-level marketing strategies are just a solid stepping stone for him to move up the ladder, an easy platform to manipulate.

Simple and very realistic answer. But if it’s just to climb the stairs, isn’t there a better way? If you put something more beneficial at his feet and let him walk steadily, will it also bring some wonderful changes to this country?

The two looked at each other for a few seconds, a few seconds long enough to make people feel rude, and Lin Xuewen smiled.

“It’s worth a try.”

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LEMON: SO, I AM FINALLY BACK, MY EXAMS WENT WELL, I HAVEN’T GOTTEN MY RESULTS YET, ACTUALLY MY EXAMS COMPLETED COMPLETED A WHILE AGO BUT I COULDN’T BRING MYSELF TO WRITE, AND GUYS PLEASE DON’T BE GHOST READERS, AND TO ALL THE PPL WHO COMMENTED THIS CHAPTERIS FOR YOU!! THIS CHAPTER WAS SO LONG IT TOOK HALF OF LIFE TO COMPLETE IT. HOPE YOU ENJOY IT.

—–THANK YOU FOR READING~